by Patricia Ordóñez de Pablos (Editor), Miltiadis D. Lytras (Editor), Ernesto Damiani (Editor)
This book is the first to integrate the business implications of Web 2.0. It emphasizes three major components-social networks analysis, recommendation systems and community building-and offers case studies of business models that use 2.0.
Format: Illustrated
Pages: 332
Edition: 1st Edition. 2nd Printing. 2008
Publisher: Springer
Published: 28 Nov 2008
ISBN 10: 0387858946
ISBN 13: 9780387858944