Building Routes to Customers: Proven Strategies for Profitable Growth

by Antoine Leboyer (Author), Antoine Leboyer (Author), Jean-Claude Malraison (Author), Peter Raulerson (Author)

New
Illustrated
2009
$119.67

The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

Synopsis

The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

$119.67

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 220
Edition: 2009
Publisher: Springer
Published: 05 Mar 2009
ISBN 10: 0387799508
ISBN 13: 9780387799506

Building Routes to Customers: Proven Strategies for Profitable Growth

New

$119.67

Synopsis

$119.67

More Information