Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety)

Effective Risk Communication: A Message-Centered Approach (Food Microbiology and Food Safety)

by Timothy L. Sellnow (Author), Matthew W. Seeger (Author), Robert R. Ulmer (Author)

Synopsis

Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.

$127.75

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 200
Edition: 2009
Publisher: Springer
Published: 27 Nov 2008

ISBN 10: 0387797262
ISBN 13: 9780387797267