by Timothy L. Sellnow (Author), Matthew W. Seeger (Author), Robert R. Ulmer (Author)
Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.
Format: Illustrated
Pages: 200
Edition: 2009
Publisher: Springer
Published: 27 Nov 2008
ISBN 10: 0387797262
ISBN 13: 9780387797267