Health Services Marketing: A Practitioner's Guide

New
Paperback
2007
$64.33

For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.

Synopsis

For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.

$64.33

Quantity

10 in stock

More Information

Format: Paperback
Pages: 176
Edition: 1 Reprint
Publisher: Springer
Published: 22 Oct 2007
ISBN 10: 0387736042
ISBN 13: 9780387736044

Health Services Marketing: A Practitioner's Guide

New

$64.33

Synopsis

$64.33

More Information