Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)

by Amiya K . Chakravarty (Editor), JehoshuaEliashberg (Editor)

• New

  Paperback
  2005

  $115.31

  Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.