One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

by Don Peppers (Author), Martha Rogers (Author)

• Used

  Paperback
  1999

  $3.36

• Used

  Paperback
  1999

  $3.36

  The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.