The Design of Everyday Things

by Donald A . Norman (Author)

• Used

  Paperback
  1990

  $3.49

• Used

  Paperback
  2002

  $13.51

  First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.