Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

by Shu-Chuan Chu (Editor), Charles R. Taylor (Editor), Juran Kim (Editor)

New
Paperback
2020
$44.57

$44.57

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5 in stock

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Format: Paperback
Pages: 180
Edition: 1
Publisher: Routledge
Published: 30 Jun 2020
ISBN 10: 036758476X
ISBN 13: 9780367584764