Transforming Relationship Marketing: Strategies and Business Models in the Digital Age (Routledge Advances in Management and Business Studies)

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age (Routledge Advances in Management and Business Studies)

by Vanessa Ratten (Editor), Park Thaichon (Editor)

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More Information

Format: Hardcover
Pages: 174
Edition: 1
Publisher: Routledge
Published: 30 Oct 2020

ISBN 10: 0367548178
ISBN 13: 9780367548179