Tourism: A Modern Synthesis

by Joanne Connell (Author), Stephen J. Page (Author)

• New

  Paperback
  2020

  $62.76

  Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of university courses and the text covers both key principles and contemporary themes and issues at a global scale.

  Among the new features and topics included in this fifth edition are:

  • New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.
  • Up-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.
  • Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.
  • New content on evolving topics such as future employment, human resource management in tourism and generational marketing.
  • Fully updated statistics and data.

  This is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout a programme of study.