Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

by Angeline Close Scheinbaum (Author), Richard Semenik (Author), Thomas O'Guinn (Author)

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More Information

Format: Paperback
Pages: 448
Edition: 9
Publisher: South-Western College Publishing
Published: 06 May 2022

ISBN 10: 0357721403
ISBN 13: 9780357721407