Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

by John Bateson (Author), K. Hoffman (Author)

$66.95

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20+ in stock

More Information

Format: Paperback
Pages: 448
Edition: 6
Publisher: South-Western College Publishing
Published: 07 Apr 2023

ISBN 10: 0357718305
ISBN 13: 9780357718308