The Management of Technology and Innovation

by Margaret White (Author), Garry Bruton (Author), Margaret White (Author), Garry Bruton (Author)

• New

  Paperback
  2018

  $71.50

  PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success.