by TimHarford (Author)
Everything we know about solving the world's problems is wrong.
Out: Plans, experts and above all, leaders.
In: Adapting - improvise rather than plan; fail, learn, and try again
In this groundbreaking new book, Tim Harford shows how the world's most complex and important problems - including terrorism, climate change, poverty, innovation, and the financial crisis - can only be solved from the bottom up by rapid experimenting and adapting.
From a spaceport in the Mojave Desert to the street battles of Iraq, from a blazing offshore drilling rig to everyday decisions in our business and personal lives, this is a handbook for surviving - and prospering - in our complex and ever-shifting world.
Format: Paperback
Pages: 320
Publisher: Abacus
Published: 01 Mar 2012
ISBN 10: 0349121516
ISBN 13: 9780349121512
Book Overview: * Publicity campaign including live and online events * Specially commissioned trailer to re-ignite buzz around the paperback * Online promotion via Timharford.com, @TimHarford and LB's channels * Consumer campaign reaching key interest groups