by Malcolm Gladwell (Author)
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Format: Paperback
Pages: 288
Edition: New Ed
Publisher: Abacus
Published: 14 Feb 2002
ISBN 10: 0349113467
ISBN 13: 9780349113463
Book Overview: The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.