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Teach Yourself Copywriting NEW EDITION (TYBU)

Teach Yourself Copywriting NEW EDITION (TYBU)

by JonathanGabay (Author)

  • Used

    Paperback 2003

    $3.83

  • Used

    Paperback 1996

    $3.27
Synopsis

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

$3.83

Save:$8.80 (70%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 304
 Edition: 3Rev Ed
 Publisher: Teach Yourself
Published: 27 Jun 2003
ISBN 10: 0340867280
ISBN 13: 9780340867280

Media Reviews
Compulsory and compulsive reading. -- Jamie Dow, Brand Development Centre Plenty of nuggets and well worth keeping close to hand for inspiration -- Institute of Direct Marketing Perfectly explains how copywriting works. -- Daily Telegraph
Author Bio
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.