by Grant Stewart (Author)
Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Format: Paperback
Pages: 96
Edition: illustrated edition
Publisher: Hodder Arnold H&S
Published: 28 Mar 2003
ISBN 10: 0340857943
ISBN 13: 9780340857946