Key Account Management in a Week

Key Account Management in a Week

by Grant Stewart (Author)

Synopsis

Key account management is central to any company's sales and marketing strategy. On average 20 per cent of customers create almost 80 per cent of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.

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Quantity

1 in stock

More Information

Format: Paperback
Pages: 96
Edition: illustrated edition
Publisher: Hodder Arnold H&S
Published: 28 Mar 2003

ISBN 10: 0340857943
ISBN 13: 9780340857946

Author Bio
Grant Stewart has specialised in Key Accounts, Sales Management and Business Development for many companies and has run his own training and consultancy company for the last 16 years. He is a Group Course Director for the Chartered Institute of Marketing and the Institute of Professional Sales.