CRM in a week (IAW)

by Brian Slater (Author), Brian Slater (Author), Naomi Langford-Wood (Author)

• Used

  Paperback
  2002

  $4.18

  CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.