Customer Retention in a Week (Successful Business in a Week)

by JaneSmith (Author)

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  Paperback
  2000

  $26.28

  This guide aims to emphasize the overriding importance of retaining customers for businesses, and to explain how a successful customer focus can be achieved and maintained. Topics covered include: the value of retaining existing customers; identifying customers and finding out what they want; offering incentives to maintain customer loyalty; mobilizing employees to give customers what they want; and retaining customers when things go wrong.