by David Waller (Author)
This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.
Format: Hardcover
Pages: 320
Publisher: Hodder & Stoughton Ltd
Published: 01 Mar 2001
ISBN 10: 0340770368
ISBN 13: 9780340770368