Wheels on Fire: The True Inside Story of the DaimlerChrysler Merger

Wheels on Fire: The True Inside Story of the DaimlerChrysler Merger

by David Waller (Author)

Synopsis

This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

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More Information

Format: Hardcover
Pages: 320
Publisher: Hodder & Stoughton Ltd
Published: 01 Mar 2001

ISBN 10: 0340770368
ISBN 13: 9780340770368