by JohnTulloch (Author)
Watching Television Audiences offers a comprehensive introduction to the current state of research into TV audiences. It provides students and academics not only with an understanding of the theory but also of the different methodologies used to research different types of audience.
Format: Paperback
Pages: 272
Edition: First Edition
Publisher: Bloomsbury Academic
Published: 29 Sep 2000
ISBN 10: 0340741422
ISBN 13: 9780340741429