by Myra Macdonald (Author)
This exciting new title explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies and examples from British and US media, it re-examines the relationship between discourse and ideology demonstrating how both concepts interrelate and contribute to media analysis.
Format: Paperback
Pages: 224
Publisher: Hodder Education
Published: 28 Mar 2003
ISBN 10: 0340719893
ISBN 13: 9780340719893
Book Overview: Deals with a core topic of media studies By the author of 'Representing Women'