Understanding Media Theory (Hodder Arnold Publication)

Understanding Media Theory (Hodder Arnold Publication)

by KevinWilliams (Author)

Synopsis

Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.

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More Information

Format: Paperback
Pages: 272
Edition: 2
Publisher: Bloomsbury Academic
Published: 28 Feb 2003

ISBN 10: 0340719044
ISBN 13: 9780340719046
Book Overview: Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.

Media Reviews
Excellent broad range covering the key areas of debate M Macher, Cambridge Regional College
Author Bio
Kevin Williams is Professor of Media and Communication Studies at Swansea University. His publications include Get Me a Murder a Day! A History of Mass Communication in Britain (1998) and Shadows and Substance: The Development of a Media Policy for Wales (1997).