by KevinWilliams (Author)
Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.
Format: Paperback
Pages: 272
Edition: 2
Publisher: Bloomsbury Academic
Published: 28 Feb 2003
ISBN 10: 0340719044
ISBN 13: 9780340719046
Book Overview: Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.