Understanding Business on the Internet in a week, 2nd edn (IAW)

by Bob Norton (Author), Cathy Smith (Author), Cathy Smith (Author), Bob Norton (Author)

• Used

  Paperback
  1998

  $3.25

  The Internet is rapidly evolving into a medium suitable for effective business transactions and has great potential for transforming the way we do business. This manual is designed to tackle the complexities of the Internet by explaining in non-technical language how it can work as a business tool. It highlights the issues managers should be aware of, and addresses areas which include: tackling the issues; developing a strategy; access choices and finding your way around; information gathering and research; marketing products and services; issues in setting up a Web site; electronic money and paying for goods; and preparing for the future.