Understanding Business on the Internet in a Week (Successful business in a week)

by Bob Norton (Author), Cathy Smith (Author)

• Used

  Paperback
  1996

  $4.51

  This text examines utilizing the Internet as a business tool. Its potential for business is enormous, but for much of the business world, especially small businesses, the Internet remains a mystery because of the technical jargon. This book aims to simplify the Internet, tackling it as a business tool from the start-up manager's point of view. It covers access choices and decisions, finding your way around the Internet, communication, information-gathering and marketing, security, legal and financial issues, and the benefits of electronic mail. There are case studies of managers' use of the Internet included in the book.