
by Chris Newbold (Editor), Chris Newbold (Editor), Oliver Boyd-Barrett (Editor)
This book is one of a series of five Readers which provide a comprehensive series of resources for media studies courses. This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism and 'new' audience research.
                        Format:  Paperback
                         Pages: 576
                        
                        
                        
                        Publisher: Bloomsbury Academic 
 Published: 17 Sep 1995
                        
                        
                        
                        
                        
                        ISBN 10:  0340652292
 ISBN 13: 9780340652299
                        
                        
                        
                        
                        
                        
                         
                        
                        
                        
                        
                        
                    
Oliver Boyd-Barrett and Chris Newbold are both at University of Leicester.