Understanding Industry Now

by RosemarieStefanou (Author)

• Used

  Paperback
  1994

  $4.24

  Providing an overview of industry and commerce in society, this work is designed for 16 to 19-year-old students and is suitable for a wide range of courses, including A Level Business Studies and Advanced Business GNVQ. Every key business function is covered - marketing, design, finance, prodection and management, with a final chapter on small businesses. Case studies accompany every chapter and include Cadburys, Sony, Levis and The Body Shop.

• Used

  Paperback
  1992

  $5.28

  This text gives an overview of industry and business. It explains what business is about and what industry, with all its challenges and opportunities, offers to, and demands of, people. Explanations of business practices are backed up throughout by relevant, up-to-date case studies such as an account of the highly successful Levi 501s advertising campaign. The book is written in an accessible style with plenty of illustrations and activities which include decision-making and role-play. It is suitable for GNVQ Advanced Business and A level Business Studies and General Studies courses, and should make a useful addition to other business-oriented courses. It accompanies Understanding Industry courses for 16- to 19-year-olds.