by Matthew Housden (Author)
As business becomes more complex and competitive, the role of information in the decision-making process becomes ever more important. Profitable activity depends on identifying and fulfilling customer needs in a rapidly changing business environment. This book provides a practical guide to market research for students and professionals covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.
Format: Paperback
Pages: 96
Publisher: Hodder Arnold H&S
Published: 07 Jan 1993
ISBN 10: 0340574666
ISBN 13: 9780340574669