Managing International Students: Recruitment to Graduation (Managing Universities & Colleges: Guides to Good Practice)

by Christine Humfrey (Author)

• Used

  Paperback
  1999

  $3.52

  The themes of Managing International Students include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. Christine Humfrey places the movement of international students in a historic context, and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last twenty years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium. Managing International Students is full of 'hands on' advice and practical examples drawn from personal experience. It is a comprehensive and accessible guide for everyone concerned with international students or interested in the concept of international education.