by David Warner (Author), Charles Leonard (Author)
Sets out the policy context and theoretical framework for income generation, and provides practical guidance. Topics covered include: internal and external marketing opportunities; running short courses; student recruitment; delivery models; and sponsorship and other sources of funds.
Format: Paperback
Pages: 176
Edition: 2nd Revised edition
Publisher: Open University Press
Published: 01 May 1997
ISBN 10: 0335198570
ISBN 13: 9780335198573