The Future of Marketing: Critical 21st Century Perspectives

by PhilipJ.Kitchen (Author)

• New

  Hardcover
  2003

  $114.64

  This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.