Contemporary Strategic Marketing

by Paul Baines (Author), Ross Brennan (Author), Paul Garneau (Author)

• Used

  Paperback
  2002

  $3.47

  This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.