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Inclusive Branding: The Why and How of a Holistic Approach to Brands

Inclusive Branding: The Why and How of a Holistic Approach to Brands

by KlausSchmidt (Author), Chris Ludlow (Author), KlausSchmidt (Author), Chris Ludlow (Author)

  • Used

    Hardcover 2002

    $5.81
Synopsis

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

$5.81

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 224
 Publisher: Palgrave Macmillan
Published: 22 Oct 2002
ISBN 10: 0333980794
ISBN 13: 9780333980798

Media Reviews
'Well designed, easy to use and proves it point with real-life studies ... we tested it (the approach) and found it delivered strong results, quickly.' - Marketing
Author Bio
KLAUS SCHMIDT is co-founder and now CEO of Henrion Ludlow Schmidt, leading European brand creation and management consultants based in London and Hamburg. The company is well known for its work for clients such as Deutsche Bank, KLM, London Electricity, Mercedes-Benz, Mitsubishi and Roche. His first book, The Quest for Identity, appeared in 1995. CHRIS LUDLOW is a co-founder of Henrion Ludlow Schmidt, is now a consultant to the company and is a frequent contributor and broadcaster on branding subjects.