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Mastering e-Business (Palgrave Masters Series (Business)) (Master Series (Business))

Mastering e-Business (Palgrave Masters Series (Business)) (Master Series (Business))

by PaulGriseri (Author), JonathanGroucutt (Author)

  • Used

    Paperback 2004

    $3.28
Synopsis

"Mastering e-business" is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. This book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. "Mastering e-Business" focuses on key management, business, marketing and strategic issues. Moreover it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. This book searches beyond the bursting dotcom bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chapter includes mini case studies citing real world examples. "Mastering e-Business" is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

$3.28

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More Information

Format: Paperback
 Pages: 280
 Edition: 2004
 Publisher: Red Globe Press
Published: 22 Mar 2004
ISBN 10: 0333968328
ISBN 13: 9780333968321
Book Overview: '[Groucutt and Griseri] have taken an exhaustive hike through the areas where companies can be active online... this is a book you'll want to visit again and again.' - Internetworks 'Producing a book that can help managers through this process is a pretty stiff challenge; but master and commannder Jonathoan Groucott and Paul Griseri are well placed to take it on, having regularly lectured and written on the subjects of marketing and management offline...pragmatism is clear in an excellent chapter assessing the security risks of e-business. Each discussion is followed up with case studies, suggestions for further reading and study questions, which are presumably provided for MBA students...the marketing section, where Groucott and Griseri expertly fuse classic theory with the unique customer opportunities the web offers to give you all the ingredients you'll need for an integrated marketing mix...this is a book that you'll want to visit again and again.' - Internetworks

Media Reviews
'[Groucutt and Griseri] have taken an exhaustive hike through the areas where companies can be active online... this is a book you'll want to visit again and again.' - Internetworks 'Producing a book that can help managers through this process is a pretty stiff challenge; but master and commannder Jonathoan Groucott and Paul Griseri are well placed to take it on, having regularly lectured and written on the subjects of marketing and management offline...pragmatism is clear in an excellent chapter assessing the security risks of e-business. Each discussion is followed up with case studies, suggestions for further reading and study questions, which are presumably provided for MBA students...the marketing section, where Groucott and Griseri expertly fuse classic theory with the unique customer opportunities the web offers to give you all the ingredients you'll need for an integrated marketing mix...this is a book that you'll want to visit again and again.' - Internetworks
Author Bio
PAUL GRISERI has extensive experience in Management Consultancy and Education. He has taught a wide range of general management and Human Resource Management related subjects at professional and postgraduate level. His previous books include Management Knowledge (Palgrave Macmillan 1998) and Managing Values (Palgrave Macmillan 2002).

JONATHAN GROUCUTT is Deputy MBA Programme Director at Oxford Brookes University. He has taught a wide range of Marketing and related subjects on undergraduate and postgraduate programmes. He has also been a marketing consultant advising on a diverse range of companies from small and medium sized enterprises to multinationals.