by Linda Juleff (Contributor), John Adams (Author)
Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.
Format: Illustrated
Pages: 360
Edition: 2003
Publisher: Palgrave
Published: 13 Mar 2003
ISBN 10: 0333961110
ISBN 13: 9780333961117
Book Overview: 'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement