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Consuming Behaviour

Consuming Behaviour

by John Desmond (Author)

  • Used

    Paperback 2002

    $3.29
Synopsis

This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking.
The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

$3.29

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More Information

Format: Paperback
 Pages: 452
 Edition: 2002
 Publisher: Palgrave
Published: 14 Aug 2002
ISBN 10: 0333949927
ISBN 13: 9780333949924
Book Overview: 'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field.' - Andrew Perkins, Canterbury Christchurch University College, UK 'I have thoroughly enjoyed this text. This is a new and important text.' - Ahmed Jamal, Cardiff Business School, UK

Media Reviews
'Taking consumption rather than the consumer as the focus of the book is new and interesting. It's comparative approach is a valuable contribution to the field.' - Andrew Perkins, Canterbury Christchurch University College, UK 'I have thoroughly enjoyed this text. This is a new and important text.' - Ahmed Jamal, Cardiff Business School, UK
Author Bio
JOHN DESMOND is currently a lecturer in marketing at St Andrews University. He was formerly at Heriot-Watt University.