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E-business: Principles and Practice

E-business: Principles and Practice

by JenniferRowley (Author)

  • Used

    Paperback 2002

    $4.47
Synopsis

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/rowley/

$4.47

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More Information

Format: Paperback
 Pages: 288
 Edition: 2002
 Publisher: Palgrave Macmillan
Published: 08 May 2002
ISBN 10: 0333949145
ISBN 13: 9780333949146
Book Overview: 'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter...and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK 'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK 'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management

Media Reviews
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter!and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK 'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK 'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
Author Bio
JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK