Mastering Marketing Management (Palgrave Masters Series (Business)) (Master Series (Business))

by Roger Cartwright (Author)

• Used

  Paperback
  2002

  $7.88

  Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.