by Roger Cartwright (Author)
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
Format: Paperback
Pages: 334
Edition: 2002
Publisher: Red Globe Press
Published: 29 Jan 2002
ISBN 10: 0333948971
ISBN 13: 9780333948972