by JanetMorrison (Author)
Designed for introductory-level business environment courses, this text offers comprehensive and international coverage of the international business environment, especially on the changing global and technological environments. It is written in a student-friendly style and includes numerous pedagogical features to assist learning, such as learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions and assignments.
Format: Illustrated
Pages: 448
Edition: First Edition
Publisher: Palgrave Macmillan
Published: 28 Feb 2002
ISBN 10: 0333921453
ISBN 13: 9780333921456