The International Business Environment: Diversity and the Global Economy

The International Business Environment: Diversity and the Global Economy

by JanetMorrison (Author)

Synopsis

Designed for introductory-level business environment courses, this text offers comprehensive and international coverage of the international business environment, especially on the changing global and technological environments. It is written in a student-friendly style and includes numerous pedagogical features to assist learning, such as learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions and assignments.

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More Information

Format: Illustrated
Pages: 448
Edition: First Edition
Publisher: Palgrave Macmillan
Published: 28 Feb 2002

ISBN 10: 0333921453
ISBN 13: 9780333921456

Author Bio
Janet Morrison is Senior Lecturer and Programme Leader for undergraduate International Business degrees, University of Sunderland Business School.