Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

by Jean-Marie Floch (Author), Robin Orr Bodkin (Author)

• Used

  Illustrated
  2001

  $121.89

  As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

• New

  Illustrated
  2001

  $184.00

  As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.