Strategic Management: A Multiple Perspective Approach

Strategic Management: A Multiple Perspective Approach

by Mark Jenkins (Author), VeroniqueAmbrosini (Author)

Synopsis

In this work, designed for researchers, MBA students and final year business undergraduates, the authors set out to identify, consider and compare some of these differing theories. From economic, psychological and sociological perspectives the book shows how strategy is replete with a rich and diverse range of viewpoints that should lead to a better understanding of the field itself. In order to help the reader navigate through the book, each chapter follows a consistent, coherent structure and, with the use of mini case studies, helps bridge the link between theory and practice. With contributions from leading strategy researchers, practitioners and academics this title should be useful for those students of business who require an interesting introduction to the emerging theoretical perspectives within this field.

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More Information

Format: Paperback
Pages: 288
Publisher: Palgrave Macmillan
Published: 13 May 2002

ISBN 10: 0333739019
ISBN 13: 9780333739013
Book Overview: MARK JENKINS is a Senior Lecturer in Strategic Management, and Director of the DBA programme at Cranfield School of Management. In addition to his work at Cranfield he has been visiting Professor in Strategic Management at the University of Colorado and contributed to the MBA programme at Warwick Business School.VERONIQUE AMBROSINI is a Research Fellow in Strategic Management at Cranfield School of Management.