International Marketing and Relationships (Profitable Marketing Relationships Series)

by Dr Sue Bridgewater (Author), ProfessorColinEgan (Author)

Used
Paperback
2001
$7.70

The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text reflects this growing trend and explains international marketing within this context.

Synopsis

The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text reflects this growing trend and explains international marketing within this context.

$7.70

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More Information

Format: Paperback
Pages: 310
Publisher: Palgrave Macmillan
Published: 14 Dec 2001
ISBN 10: 0333733789
ISBN 13: 9780333733783

International Marketing and Relationships (Profitable Marketing Relationships Series)

Used

$7.70

Synopsis

$7.70

More Information