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Creating Value in the Digital Era: Achieving Success Through Insight, Imagination and Innovation (Macmillan Business)

Creating Value in the Digital Era: Achieving Success Through Insight, Imagination and Innovation (Macmillan Business)

by Alf Chattell (Author)

  • Used

    Hardcover 1998

    $4.62
Synopsis

We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today's fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era.

$4.62

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2 in stock

More Information

Format: Hardcover
 Pages: 280
 Publisher: Palgrave Macmillan
Published: 20 Feb 1998
ISBN 10: 0333725271
ISBN 13: 9780333725276

Media Reviews
'Chattell provides practical suggestions for application and examples from successful companies, but he also imparts an inspirational quality that offers a challenge to managers to utilize new ways of thinking attuned to the digital era.' - W.C. Struning, Choice
Author Bio
ALF CHATTELL is a Business Consultant. His principle area of interest is how companies can succeed in a world being transformed by revolutions in information technology. His expertise spans business strategy, business transformation, the strategic management of information technology and the management of complex change. He is the author of, ' Managing for the Future' and a regular speaker for Management Centre Europe. His industry experience centres on the information industries and includes large international organisations in financial services, telecommunications, publishing and media in the UK, Europe, North America and Australia. He has substantial consultancy experience gained with the London based consultancy firms of Ernst & Young, Price Waterhouse, Towers Perrin International. Nolan Norton Company and with KPMG in Toronto, Canada.