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Marketing Research (Palgrave Professional Masters (Business))

Marketing Research (Palgrave Professional Masters (Business))

by Christopher West (Author)

  • Used

    Paperback 1999

    $5.07
Synopsis

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

$5.07

Save:$39.10 (89%)

Quantity

3 in stock

More Information

Format: Paperback
 Pages: 240
 Publisher: Palgrave Macmillan
Published: 02 Feb 1999
ISBN 10: 0333721780
ISBN 13: 9780333721780
Book Overview: Christopher West has also edited Marketing on a Small Budget and A Management Guide to Survival .

Media Reviews
'This is a very handy volume. A good size to encourage student's participation and further interests...will suit the vocational course very well.' - Peter Farror, Westminster Business School
Author Bio
CHRISTOPHER WEST is Managing Director of Marketing Intelligence Services, a marketing research and consultancy company. He writes and lectures extensively on marketing subjects and has edited two books, Marketing on a Small Budget and A Management Guide to Survival. He has also contributed articles to the Harvard Business Review, the Business Strategy Review and Financial Times. His lecturing activity has taken him throughout Europe and to the United States, South Africa, Singapore and Malaysia.