The International Marketing of Travel and Tourism: A Strategic Approach

by François Vellas (Editor), Lionel Bécherel (Series Editor)

• New

  Paperback
  1999

  $81.81

  Tourism marketing has gone through fundamental changes. The pursuit of strategies based on global alliances, the breakdown of commercial borders and new technology have all facilitated tourism's commercialization. This is an examination of the changes in the international marketing of tourism.