Britain's Winning Formula: Achieving World Leadership in Motorsports (Macmillan business)

Britain's Winning Formula: Achieving World Leadership in Motorsports (Macmillan business)

by JeremyWalton (Author), Martin Beck - Burridge (Author)

Synopsis

The international financial value of Grand Prix racing has grown substantially in recent years. This book focuses upon the massive size, value, importance and impact of the industry. It also investigates the dominance of UK based Research and Development and design and the development of team strategy and tactics. The authors have based their analysis upon research involving interviews with key individuals at the highest level and visibility within the industry and focus upon the management themes of teamworking, leadership, strategy and innovation.

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More Information

Format: Hardcover
Pages: 304
Publisher: Palgrave Macmillan
Published: 18 Nov 1999

ISBN 10: 0333712706
ISBN 13: 9780333712702

Author Bio
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior Lecturer in International Business at Henley Management College. JEREMY WALTON is a freelance journalist and the author of 25 books.