The Politics of Marketing the Labour Party

New
Hardcover
2005
$59.78

The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Synopsis

The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

$59.78

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20+ in stock

More Information

Format: Hardcover
Pages: 276
Edition: 2005
Publisher: AIAA
Published: 01 Mar 2005
ISBN 10: 0333689526
ISBN 13: 9780333689523

The Politics of Marketing the Labour Party

New

$59.78

Synopsis

$59.78

More Information