Media Communication: An Introduction to Theory and Process

by JamesWatson (Author)

• Used

  Paperback
  1998

  $3.28

  This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis. Research methods and findings are highlighted in relation to the development of media study and a final chapter assesses rival claims for the Net and virtual reality.

• Used

  Paperback
  2003

  $3.28

  This textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. The second edition has been thoroughly updated to includes substantial new material on the internet and a more sustained engagement with debates about globalization.