by Fred Burton (Editor), Fred Burton (Editor), Hafiz Mirza (Editor), Peter J. Buckley (Editor)
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market.
Format: Illustrated
Pages: 288
Edition: 1998
Publisher: Palgrave Macmillan
Published: 24 Jun 1998
ISBN 10: 0333674693
ISBN 13: 9780333674697