Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Managing Strategy Processes in Emergent Industries: The Case of Media Firms

by Georg Von Krogh (Author), Johan (Professor of Strategy Roos (Author), Peggy Simcic Bronn (Author)

Synopsis

Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.

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20+ in stock

More Information

Format: Hardcover
Pages: 192
Edition: 1996
Publisher: Palgrave Macmillan
Published: 20 Nov 1996

ISBN 10: 0333665732
ISBN 13: 9780333665732