by Georg Von Krogh (Author), Johan (Professor of Strategy Roos (Author), Peggy Simcic Bronn (Author)
Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.
Format: Hardcover
Pages: 192
Edition: 1996
Publisher: Palgrave Macmillan
Published: 20 Nov 1996
ISBN 10: 0333665732
ISBN 13: 9780333665732
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